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Certified Programme in Digital Marketing

If you want to do well in Digital Marketing, you must learn the basic concepts first. Certified Programme in Digital Marketing by Yug Technology is a comprehensive study program that helps you learn about all aspects of digital marketing with real-world examples.

Yug Technology has been offering Digital Marketing courses for the last 10 years. Our experts are always ready to help you achieve your career goals through our vast experience in the field of internet marketing and communication.

As a student of Yug Technology, you will be taught by the best experts and innovators. With over 8 years of experience, Yug has been a leading name in the field of digital marketing and has been delivering quality education to students in Udaipur. Students enjoy our program because it is very easy to learn. And because we give them advanced skills to go out and build successful businesses, that means you are also earning while you are being educated!

Why Choose Yug Technology

Yug Technology is the best place to learn about digital marketing. This is because our programmes are designed so that you can grasp the concepts easily and be able to implement it yourself. We believe that a student who has performed well in the academic stream should be given proper exposure in the field of computer science. And that is why we are committed to providing quality learning opportunities to students as well as graduates in the fields of digital marketing, Internet marketing and web development.

Our Digital Marketing Certification course is an excellent way to meet your marketing goals and become part of the best digital marketing companies. Don't let your great idea be lost in the sea of web drafting and development. Our certified Digital Marketing course is the answer you are looking for. It provides more than just programming, but covers all marketing fundamentals like sales, analytics, and more.

Digital Marketing Course Training Methodology

A whole new world of digital marketing means that the process of learning about it can be complex and hard to understand. While we have come a long way in terms of being able to use the Internet, there is still much more to learn. This makes it all the more important that you can find a training program that is well thought out, backed by excellent instruction and with a proven track record of results.

1. Practical Implementation

We at Yug Technology understand the importance of delivery of courses. With our expert team and cutting-edge content, we make sure that students always get an effective way to grasp the concept from scratch.
The purpose of this course is to help you build a solid understanding of all the components that go into the creation and implementation of an online marketing strategy. You'll find out how to select the best technology to use for your website and social media presence, what essential tools you'll need, which platforms are best suited for different business goals, and how to setup a solid foundation for success.

2. Assignments Based Learning

Our online marketing course training methodology is based on computer-based multiple choice examinations, assignments and quizzes/tests. Our analytical courses are interactive, allowing participants to participate in discussions, create analyses and replicate the analysis of others.

3. Portfolio Creation

Portfolio creation is the first and foremost part of any course on digital marketing. It is something that should happen before you start the actual course because it'll help you when you are done with that particular course to know how well it has worked for your business

Digital Marketing Course Modules

1 Introduction to Branding & Digital Marketing

This can be as simple as knowing what your company's objectives are, so that you can create an appropriate strategy to achieve those objectives easily. Our digital marketing courses will help you understand all these aspects, from branding, identity, corporate website and digital marketing strategies. A strong, unique and consistent brand is the best way to market your business. It also introduces you to some case studies and exercises you can use in your own marketing campaign.

2Digital Marketing Overview

Digital marketing is a discipline of marketing and advertising that uses digital technologies to deliver marketing messages and services. This course will help you understand everything about Digital Marketing and how it works. Digital Marketing Overview is a 3-step process (Program, strategy and plan) that helps you build your ability in digital marketing through hands-on experience.

The path through which you decide to pursue digital marketing can be your own process. Here we are going to help you with this process so that you will know what to do when choosing digital media, how to create content, how to get links and have an overview on what digital marketing has to offer.

3Web Design

Our web design course training methodology is based on the latest trends and techniques, so that it is useful for learning new things. The training methods have been developed over a period of time by our creative team and hence they are beneficial to your growth as a marketer. We have designed the course with utmost care while fulfilling specific criteria like practicality and cost effectiveness.

This makes it seem like there's an art form to it—but then you realize that as long as you know what works for your business and user base, you'll be able to create something beautiful.

4Lead Generation

Many students of digital marketing are still not able to identify a successful lead generation method. Lead generation is the most basic and important part of digital marketing. Lead generation is an essential part of any marketing strategy, marketing program, or sales plan in order to create new or enhance existing revenue streams from the existing customer base.

A lead generation strategy is important to help business owners generate more prospects and convert them into customers. This strategy is a must-have in today's competitive market where time is money, businesses have short shopping cycles, and customers' attention spans are shortening even further.

5Email Marketing

It is one of the most cost-effective methods of reaching your target audience, while also increasing customer loyalty, engagement and ROI. However, people do not understand why they need to design email campaigns. The answer is simple: they don't know how to use email marketing.

However, if it's done correctly, it can also be incredibly effective. In this course we'll explore everything you need to know about email marketing.

6PPC Advertising, Google AdWords

The system is simple and easy, yet effective. The customer data you have gathered from all the sources will help you specify the most relevant keywords. Once you have specified the keywords, you'll set up your campaign for PPC advertising. You can choose from paid search (Google AdWords) or display network (Facebook and others).

Join an expert class with Yug Technology and learn how to use Google's AdWords to generate more organic traffic and more conversions.

7Facebook Marketing

Facebook marketing is a dynamic and ever-changing field. Whether you're planning on using it to promote your business or build your personal brand, our course will teach you the ins and outs of Facebook marketing so that you feel comfortable when integrating it into your daily online routine.
With over half of internet traffic now passing through Facebook every month, it’s not surprising that Facebook advertising remains one of the most effective ways to promote your business. As a marketer, you have many factors to consider when choosing the best method for your campaign; this course will help you make an informed decision about the best approach for you.

8Video Marketing

Video marketing has always been the best way to attract people to your site and convert them into customers or subscribers. With increased internet usage and higher smartphone penetration, video marketing has become even more effective

9LinkedIn Marketing

The LinkedIn Marketing help to strengthen one's skills and build a solid foundation of the most powerful social media marketing channel on the Internet. This will help you to look for opportunities and develop new strategies for your business with the use of appropriate tools and techniques.
LinkedIn Marketing is a training methodology that teaches professionals how to use LinkedIn to engage with other professionals. LinkedIn can be used for social interaction and allows users to share company information and meet new people.

10Instagram Marketing

The reason you're reading this is because you're wondering if your Instagram marketing can do better than what it's doing right now. As the number of followers you have increases, there are good reasons to think so. But considering the fact that Instagram is a crowded field, it doesn't matter how many likes or follows you may have – you need a better strategy than just relying on efforts. This is when "Instagram Marketing Course Training Methodology" from Yug Technology comes into play. Instagram marketing is all about increasing conversions by giving people what they want. Proven results from Instagram marketing include a 64% increase in conversion rate for ecommerce sites and upsells for any shopping platform.

11Pinterest Marketing

Pinterest is the one of the most wide-reaching social media networks in the world. If you've never tried using Pinterest before, this course will walk you through Pinterest's advertising methods and strategies. In this step-by-step guide, you'll learn about different types of boards, how to use hashtags and discover new ways to use Pinterest for your business.

Social media was once the mainstay of social media and was used for maintaining relationships with friends, family and acquaintances. This can still be true if you're on Facebook or Twitter, but with millions of users on Pinterest and several hundred million views every month, it's hard to ignore the fact that Pinterest has become a platform of its own kind.

12SEO (Search Engine Optimization)

SEO is not limited to one technology or process, but instead focuses on all various processes that are used to increase traffic and rankings. It's also one of the factors that goes into Google's ranking algorithm and part of what gets you ranked on Google.
SEO is the greatest SEO Fundamental that every internet marketer should know. It is an integral part of your digital marketing strategy - if you are not doing SEO, you're missing out on one of the most powerful tools on the web.

13SEM (Search Engine Marketing)

It's an absolute must for business owners who want to make sure their site gets found by google in the SERPs (search engine results pages).SEM is one of the most important aspects of marketing today, and one that most people have not even heard of. SEM includes a lot of different tactics, but they all revolve around attracting targeted traffic to your website.

14Content Marketing

The confusion about content marketing lies, not least, in the very name of content – which suggests it should be something that you can buy, or treat as an item on your to-do list. It's a form of digital marketing that aims to attract, acquire and retain customers by different means. Content marketing uses content as a key part that drives direct sales or leads over an extended period of time.

15Media Buying & Ad Exchange

Media buying and ad exchange are two of the most profitable jobs in the marketing landscape. In this module, you'll learn about what media buying and ad exchange is all about. You'll also learn how to assess your business's current media spend, how to optimize and plan your media spending, and how to work with various supply sources.

16Google Analytics

Google Analytics can be done through cookies, IP address and other methods. Stats can be vital in determining where visitors are and what they're doing on an individual level. It's also useful in viewing which pages are most visited and what keywords bring in the most visitors. The more you use Google Analytics the more you can understand about your web visitors and improve your web presence.

17Basics of Graphic Design

Graphic design is about designing effective and comfortable looking visual messages. This includes images and text which are used in print media, websites, social media and other networking platforms. You need to be well-versed with the basic principles of graphic design so that you can adapt them according to your particular needs.

Graphic design is the process of planning, creating, editing, and presenting typography, images, artwork, photographs and other visual media to communicate information through various channels. Graphic designers usually have a high level of creativity that allows them to produce visuals in a wide range of styles and techniques.

18Professional Blogging

Professional blogging is a powerful marketing tool that helps you increase your website's exposure. A blog is one of the best ways for you to communicate with your target audience and build a relationship with them. With a successful blog, you can connect with thousands of people who are interested in your niche through social media platforms like Facebook or Twitter.

Blogging is the practice of regularly publishing your thoughts or ideas on an online platform. This form of social media has become increasingly popular in recent years, with people all around the world using their blogs to express themselves and share their views on issues that concern them.

19Mobile Marketing

Mobile marketing is the great way to communicate with your customers on the go. Whether it's a mobile app, website or social media posts, mobile marketing lets businesses effectively reach more customers. It creates a personal connection, which makes your brand memorable and establishes trust. In order to succeed, you need to make sure that you do not miss out on potential customers and ensure that your content will be viewed by them.

20Online Reputation Management

In this course we will take a look at how you can use Social Media to improve your online presence. With all the hustle and bustle of social media marketing, it can be hard to keep track of what's going on with your online reputation. Thankfully, there are many factors that influence the online perception of your business, including things like your blog content, industry standards, and more.

21Influencer Marketing

If you want to reach an audience that is highly relevant to your product, then professional influencer marketing is the way to go. Influencers are the current generation's content creators, who know how to get people excited about new products, services, or ideas. You can use influencers in a variety of ways that help engage customers and generate interest in your brand.

Influencer marketing is a marketing strategy based on the endorsement of one or more influencers. It can be used by companies in a variety of ways from traditional advertising to sponsoring content posted by popular bloggers and social media figures.

22Resume Building & skill development

Creating a resume can be quite stressful as you are likely unsure how to write the best resume possible. At Yug Technology, we understand that and have made it our mission to develop course modules on the most important skill sets for your career. We work to ensure that you don't go around wasting time in the job market, however, we also aim to help prepare you for success by having access to quality content for building your own resume or improving your current one.

The most obvious way of how to build a resume is through formal education. In fact, everyone deserves a chance to grow their skill set and find a job they love. The fact is that as an individual's quality of life gets raised, they require more and more ability to be successful at work, making your resume appear lacking in value.


The courses will teach you about the fundamentals of running an Adsense account. You'll learn how to install your Adsense application, how to read the traffic reports in Adsense and how to optimize them.
Adsense, which is also known as Google Adsense is a network where publishers can place their advertisements according to specific criteria. The publisher has complete control over the text and images that appear in these ads. The advertisers can choose to target their ads according to the content of their own website or they can just pick certain keywords.

24Competitor Analysis

It's important to understand the strengths and weaknesses of your business and competitor's businesses when formulating your marketing strategy. This is especially true for a blog that aims or have an audience of marketers. Competitor analysis is an essential part of every marketing campaign because it helps strategize your marketing strategies, as well as prepare you with what you're going up against


Competitor Analysis is one of the most important steps for doing any sort of business and you shouldn't skip this step, especially if you are a blogger or student. You should understand who your competition is and what they're doing in order to make sure that you don't fall behind and compete with them, because they have already been working on their business for a much longer time than you have been.

25Affiliate marketing

If you ever wondered how affiliate marketing can be profitable, then this is the right place for you. For example, if there are two items on sale, and both products are priced lower than the other, generally speaking, the product which has a link which takes you directly to that product page will automatically result in more sales.
Affiliate marketing websites can help you generate up to 50 percent of your daily income from your own website related to the affiliate program they have brought up. The key to success is to ensure traffic isn't from a black hole, but from your current customers.

26Money Making strategies through digital marketing.

Digital marketing can be a complicated and intimidating process, but at Yug Technology we provide an easy to follow path to making money. Our Money Making Strategies will help you take your business from the initial stages of getting started with Digital Marketing to generating profits.
As a student of Digital Marketing, you need to know that you can't just hope for anything. That's why we're here. To provide not only financial assistance but also provide you with practical business strategies that will help you build your own successful business in no time.

27Freelancing with Digital Marketing

Freelancing with Digital Marketing means that you can earn your income as a contractor, with the freedom to work when you want and make as much money as you need. For newbies to freelancing or self-employed individuals seeking more flexibility, freelance income opportunities are becoming more available than ever before.
Start Freelancing with Digital Marketing here at Yug Technology. This is a great course for self-employed people, who are looking to start freelancing with digital marketing.

28Social media Optimization

Using social media platforms, businesses can establish themselves as expert, according to the industry or niche. In fact, social networks are at the heart of many industries today. But creating great content on social sites requires a range of skills and knowledge not all people possess. That's why Yug Technology offers Social Media Optimization course modules — our online courses equip you with the know-how to create engaging social posts that generate sales and improve your credibility in the eyes of your audience.

29Google tools marketing

Yug Technology is one of the best places to learn Google tools marketing because we have over 30 classes, which will give you the knowledge on what and how to use these sites. You'll learn the latest trends and tricks that are being used on the web right now by our experts.
If you are a professional in internet marketing and want to add value to your business, then the importance of Google tools for marketing cannot be ignored. These tools help content writers and bloggers to increase their traffic and sales in an efficient manner.

30Idea Generation & Content Creation

Idea generation is an important skill for any marketer to have. But it's not always an easy process. How do you come up with new ideas? What techniques do marketers use? How do you create content that will encourage people to purchase your products or sign up to your newsletter? You need the right tools. The Yug Technology course modules on idea generation & content creation will take you through all the steps needed to be creative in your daily life as a marketer.

Why Yug Technology is best for Digital Marketing Course

1. Lowest Fees

The Yug Technology is best for Digital Marketing Course because it offers the delivery of an outstanding course that's absolutely worth the cost. You'll be able to study using a state of the art classroom with top certified teachers, and all of this at an affordable price.

2. Small Batch Size

One of the most important features of Yug Technology is its small batch size. When you are in business, it's all about producing a high quality product and then getting it out to your customers. Small batch sizes help us achieve this goal.

3. Real Time Learning Experience

The best part about our courses is that you can watch and listen as the instructor explains them, with real world examples and case studies for each topic. You'll even have the opportunity to ask questions during the video and gain an opportunity to ask again after the presentation has ended. So take advantage of this unique feature and learn how to be a better marketer in a very accessible manner.

Customized Digital Marketing Courses for Job Seekers,
Professionals & Business Owners

The course from Yug Technology is meant to help you learn from a variety of best practices. It is divided into 30 sections. A dedicated instructor will present each section in detail, delivering a detailed lesson that covers the entire topic in depth.

With a vast array of digital marketing courses available throughout the world, remembering which one to take can be a daunting task. Thankfully, there's Yug Technology which offers customized courses for your specific needs.

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